The digital & marketing creations for movies, Red Chillies Entertainments Private Limited now tops the game. This has turned true with its trailer teaser launch of Farah Khan film titled Happy New Year. Red Chillies this time is not in process of engaging the fans in the introduction of the trailer that occurred in the city of Mumbai on 14.08.2014
There are several platforms opened so that the fans can catch the trailer with its fast launch. This debut time with newer platforms on digital medium were started for the trailer has the user preference. Red Chillies utilized all the available Digital modies such as Social Media, Mobile VAS, DTH and Application Economy to make sure many user friends access for the hny trailer. The Facebook’s native video player application for the first time is used to launch Happy New Year flick launch.
Even the social networking web portal twitter native video player has come out with a personalized messages from the start cast of HNY. Shah rukh khan production understood the live, customized & interactive connections with their present audience. From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalized trailers and posters on Twitter,
Happy New Year has recorded a fresh national & world standard in the film business. The youtube trailer has registered a record breaking 4 million visits within twenty fours time. Happy New Year is slated to get released on Diwali 2014.